Thursday, 31 March 2011

Project Galopeira

Earlier this week, American business man Mr. Di Benedetto spent few days in Rome to finalize the buyout of the A.S. Roma. The media coverage has been focusing exclusively on the legal and financial details of the operation but apparently Mr. Di Benedetto doesn't like to waste time and he is already actively working to ensure a bright future to the team.

According to our sources Mr. Di Benedetto had a private meeting with A.S. Roma top management to present and roll out the "Project Galopeira" which aims at building the A.S. Roma brand internationally, creating new revenue streams for the team and ultimately bringing Roma back to where it belongs, at the very top of the Italian Serie A. The whole Project is still pretty much a secret but Mr. Di Benedetto better get used to the fact that in the eternal city also the walls have ears (as they say in town).

Apparently Di Benedetto sees a huge potential in the emerging markets and thinks India is country where to start building A.S. Roma international presence. He has asked two intrepid drivers (names not disclosed yet) to be the first A.S. Roma ambassadors in the Indian sub-continent. In only 2 weeks they will be driving from Kochi to Shillong (roughly 4000Km) on an A.S. Roma branded rickshaw (maximum speed 55Kmh). Here below a picture that was leaked to the press.